This session will demonstrate will share how one institution created a multi-channel campaign focused on stories of mistakes, missteps, and failures of its leaders. The goals of the campaign are to normalize challenges, develop reframing skills, and develop community. Attendees will learn about how we developed, deployed, and continue to evolve the campaign in year two.The presentation will highlight ideas to solve real-time campus issues, strategies to expand social campaigns into physical spaces, and methods for building student buy-in.
Learning Outcomes
Generate ideas to leverage knowledge of campus health and wellbeing challenges beyond downstream solutions to support population-level mental health support and solve real-time campus issues.
Discuss strategies to create campaigns in social media and physical spaces to enhance engagement and reach of efforts.
Strategize how to build student, faculty, and staff buy-in to activate a supportive campus culture.
Certification Domains
Student Learning, Development, and Success, Leadership
