Josie Ahlquist
Digital Leadership Consultant
Florida State University
Presenters
Tim Alexander Resident Director, Chapman University
Abstract
Whether on TikTok, Instagram, or YouTube, Influencers are everywhere. So, how can higher education better approach marketing and communications strategies to positively influence current and future students? In this session, three models of student influencer programs will be shared, from low-budget ambassador programs to paid influencer content on platforms like Instagram and TikTok.
Conference Focus Areas
Navigating the Opportunities in Uncertainty
Professional Competencies
Organizational and Human Resources - Intermediate, Technology - Intermediate
Content Areas
Campus Media, Technology
Target Groups
Community College Professionals, Mid-level Student Affairs Professionals
Institutional Types
Community Colleges, Mid-Size Colleges & Universities
Certification Types
CE Credit - CORE
Certification Domains
Student Learning, Development, and Success, Assessment and Evaluation
Guiding Principle
Innovation
13271 - Is Student Affairs Ready for Influencer Marketing? - General Interest Session
